Tradescores provides a wide range of customized quantitative research techniques to uncover solutions for our clients. Through segmentation, brand tracking, attitudes and usage studies, shopper journeys, conjoint analysis, taste tests, and customer satisfaction research, we deliver valuable insights to support confident decision-making.

Key Techniques for Quantitative Research:

1. Segmentation:

  • Tradescores conducts segmentation studies to identify distinct customer groups based on demographic, psychographic, or behavioral characteristics.
  • This helps businesses understand their target audiences and tailor their marketing strategies accordingly.

2. Brand & Advertising Tracking:

  • We offer brand and advertising tracking studies to measure brand awareness, perception, and the effectiveness of advertising campaigns over time.
  • These studies provide insights into brand performance, customer sentiment, and advertising ROI.

3. Attitudes and Usage Studies

  • Tradescores conducts studies to measure attitudes, preferences, and behaviors of target audiences towards specific products, services, or brands.
  • These studies help businesses understand customer needs, market trends, and opportunities for improvement.

4. Shopper Journeys:

  • We utilize quantitative research techniques to map out the shopper journey, understanding the touchpoints and decision-making process in the customer’s purchasing journey.
  • This helps businesses optimize their marketing strategies, improve customer experience, and drive conversion.

5. Conjoint Analysis and Discrete Choice Modeling:

  • Tradescores employs conjoint analysis and discrete choice modeling to assess consumer preferences for different product features or attributes.
  • This technique helps businesses determine the relative importance of various factors and make data-driven decisions for product development and pricing.

6. New Product Concept Testing:

  • We conduct quantitative studies to evaluate the potential of new product concepts, assessing factors such as market demand, viability, and acceptance.
  • This enables businesses to make informed decisions regarding product development, positioning, and launch strategies.

7. Taste Tests:

  • Tradescores conducts taste tests to gather quantitative data on consumer preferences, sensory perception, and satisfaction with food and beverage products.
  • These studies provide valuable insights for product improvement, marketing, and competitive positioning.

8. Customer Satisfaction:

  • We offer quantitative research to measure customer satisfaction, identifying strengths and areas for improvement in products, services, or customer experiences.
  • These studies help businesses enhance customer loyalty, retention, and overall satisfaction.